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COLOUR ME BLUE
Colour psychology is the study of how different colours affect human mood and behaviour. It is a highly subjective and intuitive subject: the results may vary from person to person. Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.
This project was a study into one person's interpretation of various colours and the affect that they have on them. It was an extremely subjective project and the results may vary for everyone. It is possible that you, while seeing this project, may find that you associate certain colours with different moods, which was the goal: to show how different brains interpret the same colours.
My user subject for this project was my friend and roommate, Paridhi Sarda. She is an interior design student who has a pretty different taste in things than me. It was interesting to see how our different tastes compared in response to different colours.
The first step was gaining as much information as I could about her to find out her colour psychology, i.e., how she related colours with different moods and elements in her life. Constant requestioning and revisiting was key in this.
The information gathered from this helped me make a colour persona catering to her likes and dislikes and her psychological response to colours. It was found that she liked blue and red the most, but in certain cases, like food and fashion, these colours changed.
I chose to make the background in a Piet Mondrian inspired artwork with blue tones to contrast the heavy use of colours in the foreground while still maximising the use of her favourite colour.
Based on this persona, I made mood cards for her using the information from the chart. These mood cards cater to her personally: she can choose a card every morning based on the illustration at the front that draws her in the most, and find out about the emotion that she is feeling, and how to best tackle it.
The illustrations on the front of the mood cards were made as simple line drawings to help her choose the cards without any design bias. The back of the cards show the emotion that she most closely associates with the illustration, the colours associated with that colour, along with a motivational quote and suggestions on how to tackle the specific mood.
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