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A LOOK INTO TYPE
Branding, advertising and communication design for a fictional exhibition in honor of Paula Scher's work and legacy regarding type.
"My work is play. And I play when I design."- Paula Scher
Express: An exhibition on type is a fictional exhibition that embodies the playfulness and experimental quality that is so prominent in Paula Scher's work. It is set to be displayed at MAXXI Rome, Italy, from 13 September- 16 October, 2021.
I designed posters, tickets, brochures, press kit packaging, custom sneakers and sketchbooks/ notebooks for the proposed exhibition.
Tickets for Paula Scher: Express. Printed on glossy 170 GSM paper with perforation
Brochure for Paula Scher: Express. Printed on glossy 170 GSM paper.
Merchandise/ press kit packaging for the exhibition. Made using basic cut-and-fold techniques on microwave cardboard.
Sketchbooks as part of merchandise for the exhibition
Sketchbooks are a product that is vital to any artist or designer. The Express sketchbooks showcase a variety of designs that bring out her love for typography and color.
Custom sneakers/ hi-tops as part of merchandise for the exhibition
Paula Scher is known for her massive paintings of detailed maps of various places. Since I am from Mumbai, India, I painted a pair of sneakers to illustrate the map of the public transportation network of the city. This added a sense of uniqueness and myself to the design while still retaining Paula Scher's trademark maps.
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